New: The evidence behind MammaKind’s approach
At MammaKind, we believe every child deserves the best possible start in life.
For families experiencing poverty, practical barriers such as not having a safe place for a baby to sleep, enough nappies, a suitable pram or books to read together can make it harder for parents to meet their children’s needs and support healthy early childhood development.
As MammaKind has grown, we have continued to strengthen the evidence behind our work. Alongside listening to the families and professionals we support, we draw on published research to better understand how practical support helps parents give children the best possible start in life.
We are pleased to publish the resources below, which explain our approach, the evidence that informs our work and the impact we are making.
Our Four Pillars of Practical Parenting Support
Every MammaKind bundle is individually tailored to the child’s age, developmental stage and family circumstances.
Our Four Pillars explain how practical support removes barriers to parenting and helps parents create safe, nurturing home environments in which babies and young children can thrive.
Download: MammaKind’s Four Pillars of Practical Parenting Support
The Evidence Behind Our Four Pillars
This document explains the published research and guidance that informs our approach, bringing together evidence on safe sleep, health and hygiene, play and early learning, and access to services during the early years.
Download: The Evidence Behind Our Four Pillars
Sources and Further Reading
A list of the organisations, research and guidance that have informed our Four Pillars and evidence summary.
Download: Four Pillars – Sources and Further Reading
How MammaKind’s Practical Support Contributes
to Early Childhood Development
This summary shows how the practical items provided through our Bundles of Joy project contribute to children’s physical, cognitive, social and emotional development during the early years.
Download: How MammaKind’s Practical Support Contributes to Early Childhood Development
What families tell us
Our latest client survey found:
- 100% of families said MammaKind met their needs.
- 86% said our support reduced financial pressure.
- 82% said they felt less worried about providing for their children.
- 68% said their child’s needs had been met.
- 36% said they felt more part of their community.
These findings suggest that by reducing immediate financial pressure, parents are better able to focus on meeting their children’s needs during the critical early years.
Download: Client Survey Results (PDF)
Our impact
In 2024, MammaKind supported more than 3,000 family members, including over 1,700 children, through our Bundles of Joy project, helping families access the essential items they needed to give their children the best possible start in life.
Download: Annual Report & Accounts 2024 (PDF)